Fox Business excerpt -
Nathan’s Famous (NATH) is the first-ever official hot dog of Major League Baseball under a new sponsorship agreement announced Tuesday.
Hot dogs and America’s pastime are inseparable, so it’s only
natural for MLB to name an official representative of the stadium
favorite. The National Hot Dog and Sausage Council has estimated that
fans eat approximately 20 million hot dogs at big-league games during a
single season. Hot dogs are big business in baseball, and Nathan’s new
partnership with MLB gives the hot-dog maker the inside track.