Last year's record breaking attendance in Coney Island is
attracting new businesses to the neighborhood, including one that's not
typical for the area. NY1's Jeanine Ramirez filed this report.
The walls are being painted and the floors measured as a Coney Island
storefront one block from boardwalk is being transformed into a
specialty cake shop called A Piece of Velvet.
"Every cake we do here is a velvet cake—so the texture and the
moistness of the cake. It's always light, always moist," says owner
There are 25 varieties in addition to the signature red velvet cake.
"There's vanilla velvet, chocolate velvet, strawberry vanilla velvet," says manager Lucy Almonte.
"We have Bailey's Irish Cream alcohol cake, so we have a alcohol
section in fact. We have Ciroc Coconout cake. We have a Rum Pina Colada
cake," Morgan says.
The cakes are baked here at the old Pfizer building in Williamsburg,
now set up as a food manufacturing hub. They're then distributed to its
retail stores—one in Harlem, the other in Fort Greene on Fulton Street
in the former space of legendary Cake Man Raven. The baker, known as the
Cake Man, closed his business at this location back in 2012.
It's his former employees who started this new velvet venture.
"It's definitely a draw on red velvet cake and a draw on what Cake
Man actually started, definitely. But where he put it down, we picked it
up and we've run with it," Morgan says.
This Surf Avenue storefront will be the company's third retail site.
It will be a sit-down cafe with free wifi and outdoor seating in the
"We don't have something that fits that niche of a cafe, wireless
internet type of establishement here in Coney Island so we're very
excited about it," says Johanna Zaki of the Alliance for Coney Island.