Metro NY excerpt -
Yormark and his staff have built campaigns centered around the
slogans "Tradition Has A New Home" and "Brooklyn Scores." The thought
process behind the approach is to attract the current fanbase on Long
Island to experience Brooklyn while creating interest in the team in the
"We have a neat marketing situation that's going on," Yormark said.
"You have to be true to the hardcore fan, the one that's been there
since Day 1, if you will, on Long Island. But at the same time you have
to balance that with the fact we have to create a whole new fanbase here
in Brooklyn. How we communicate to those fanbases certainly will define
To create interest in the team and to introduce Long Island and
Brooklyn fans to the Barclays hockey experience, the Islanders have
played preseason games there in 2013 and 2014. Yormark noted that a
staffed sales office has been built in Brooklyn, and he and his staff
have spoken with Islanders fans at Nassau Coliseum.