“Brooklyn is very attractive to us,” said Brian Woods. “It’s an under-served and up-and-coming sports market.”
The league is not affiliated with the NFL, but Woods said he wants it
to become a farm program for the gridiron juggernaut. Rules will match
the national league, and most of the players are NFL training camp alums
who didn’t make the cut this season, he said.
The league is also fielding teams in Boston, Miami, and Omaha.
The Cyclones — itself a farm team for the New York Mets — will handle
marketing, ticket sales, and day-to-day operation, according to Woods.
“They understand the developmental-league model and local marketing,” he said.
So of course there will be wacky theme nights — though it is not
clear yet what they may be, according to Cyclones vice president Steve
“The challenge is that it’s only three games,” Cohen said. “You have
to cram a lot in a short season, but we want to do as much as possible
to keep fans entertained.”
The last professional football team to tackle Brooklyn was an early
NFL team, the Brooklyn Dodgers, who also called a baseball stadium home,
sharing Ebbets Field with the more famous Dodgers from 1936 until 1944.
Eventually, through a convoluted series of sales, moves, and name
changes, the football-playing Dodgers became the Baltimore Colts in
The Bolts’ name is a reference to the Thunderbolt roller coaster and
continues the tradition of christening teams for Coney Island
thrill-rides — plus it is fiercer than other names the team kicked
around, Cohen said.
“It was a little more intimidating than ‘The Bridge,’ ” he said.