The New Coney Island - Brooklyn's Times Square by the Sea

Thursday, January 9, 2014

Brooklyn Daily - Rita's, Subway and a Cafeteria

Excerpt -

It’s out with sofas and footstools, in with sandwiches and frozen treats on Surf Avenue this summer!
A pair of chain eateries and a locally-owned cafeteria are due to open on the People’s Playground’s most famous thoroughfare, replacing a pair of decades-old furniture stores.

A Subway sandwich shop will take over part of the location of Lago Furniture, a 30-year-old home furnishings dealer opposite Jones Walk swamped during Hurricane Sandy — while a locally-owned cafeteria will move into Astroland Furniture’s spot at W. 10th Street. And gelati giant Rita’s Italian Ices will open a location at the corner of W. 15th Street in time for the amusement district’s hot season. 

Joe Vitacco, the real estate agent behind the Subway and Rita’s deals, said the hero-making franchise will use the corporation’s upscale “Tuscany design,” complete with couches and a fireplace.
“It’ll be more of a place to sit down and eat, a little nicer ambience,” Vitacco said.

Vitacco said he was in talks with potential tenants to take over the rest of Lago’s space. 

The owner of Astroland Furniture’s old location — who refused to give his full name, and asked to be identified as “Ted” — said he was unsure what his new tenant would name their business, but said it would serve pizza, ice cream, and other fast food in a self-serve format.

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