The New Coney Island - Brooklyn's Times Square by the Sea

Saturday, November 16, 2013

Daily News - Hip chains are flocking to Coney Island

Just catching this blog up on some of the Coney renaissance stories from this past summer

Excerpt -

This isn't your daddy’s Coney Island, but it may be a little bit like your grandpa’s.

Brooklyn’s legendary amusement area by the sea is getting a Times Square twist, attracting glitzy national chain shops and such outlandish sights as a 20-foot shark tank at a soon-to-be-opened Applebee’s.

But wait, there’s more.

* Across the street there are giant five-pound gummy bears selling for $40 at IT’SUGAR, a shiny new branch of the chain that counts dozens of sites in 20 states.
* Johnny Rockets and Red Mango frozen yogurt are moving in down the block in 2014, said real estate broker Joe Vitacco, who negotiated the deal.
* The Nets Shop by Adidas is hawking sexy Brooklyn Net bikinis for $85. Next door, at Bridgehampton-founded Wampum skate shop, are $220 extra-long skate boards.

“Speculation has returned to Coney Island. It is the Gold Rush mentality,” said Charles Denson, director of the Coney Island History Project.

In a sense, this evolution into corporate gold mine marks an attempt to return the area to the halcyon days of the early 20th Century, but this is much more than a case of history circling back and repeating itself.

“Coney Island’s time has come. It’s the renaissance of the neighborhood,” said Applebee’s owner Zane Tankel, who has a two-decade lease on the Surf Ave. spot he’s set to open on June 17.

No comments: