The New Coney Island - Brooklyn's Times Square by the Sea

Sunday, November 24, 2013

Brooklyn - A Stampede of Chains "They all want to come"

NY Times excerpt -

Downtown Brooklyn is on the march again.

A second wave of residential development is expected to expand the market by 3,384 apartments in 12 buildings in the next three years, altering the skyline and boosting the population by more than 60 percent to some 21,000 people. 

The first construction boom, spurred by a 2004 rezoning, resulted in more than 29 buildings with nearly 5,000 apartments, according to the Downtown Brooklyn Partnership; the longtime office and shopping district thereby became a fledgling neighborhood. But because some basic services lagged behind, early residents did their grocery-shopping and barhopping in better-established enclaves, including Fort Greene, Brooklyn Heights and Cobble Hill.

This time around there will be more options. 

Major retail and restaurant chains are opening up alongside smaller franchises and independent shops. In the past year, H & M, Swarovski crystal and Armani Exchange opened on the Fulton Mall, the bustling shopping corridor that runs between Adams Street and Flatbush Avenue. 

A Hill Country Barbecue Market and a Hill Country Chicken are to open side by side in the next couple of months at 345 Adams Street, across from Shake Shack. T. J. Maxx and Nordstrom Rack are coming in the spring. And a Century 21 department store and a 900-seat Alamo Drafthouse Cinema are on the way. 

Earlier this month Sephora, the makeup giant, moved into the Brooklyn Municipal Building at 210 Joralemon Street, directly across the street from Borough Hall. It will soon be joined by YogaWorks and a candy store called It’Sugar, according to Albert Laboz, a principal of United American Land, the developer in charge of the building’s retail space. 

The arrival of national storefronts is a big shift for the area, said Mr. Laboz, recalling a negotiation with a major department store about six years ago. In the end, he said, “they couldn’t come to terms with going to Brooklyn, and at the last minute they pulled the plug.”

“Now we’re getting momentum,” he added. “Now there’s a stampede. They all want to come.” 

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