Businesses here are also busy trying to finish up their improvements
for the holiday weekend. Some are boardwalk staples like Ruby's which
was offered a long-term lease to stay with the condition it would get a
makeover. Others are first time boardwalk spots like the Brooklyn Beach
"It's surreal," said Maya Haddad, the owner of the
Brooklyn Beach Shop. "I was standing inside before with the new doors
open and sometimes I just stop and look outside. It's amazing."
Although new to the boardwalk, the family-owned store has been selling merchandise in Coney Island for more than a decade.
used to the neighborhood," Haddad said. "We know what people are asking
for. We've been listening. We've been taking note. And we definitely
stepped it up."
Attendance at Coney Island over the past couple of years has stepped up, too, with the most visitors in decades.
Scream Zone's newest addition opens to the public Saturday morning at 11 a.m.