The New Coney Island - Brooklyn's Times Square by the Sea

Sunday, June 28, 2009

Crains talks Joe Sitt


“It's my passion to make Coney Island better,” says the suddenly teary-eyed chief executive of Thor Equities. “It is the place where I played hooky and grew up. I want to give back to the neighborhood and to New York City.”

“He is a brilliant businessman,” says Terry Stanley, a real estate executive and member of the Coney Island Development Corp. “When he wants something, he gets it.”

“He has gotten a bad rap,” says Chris Havens, head of Brooklyn-based brokerage Creative Real Estate Group. “He wants to build.”

All is not lost. If Councilman Dominic Recchia, a childhood friend of Mr. Sitt's, voices objections to the city's plan, the rest of the council would probably go along and vote down the entire thing.

“I am an eternal optimist,” says Mr. Sitt, who claims that he will work with the city on Coney Island. “I want to make everyone happy.”

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